Here are the top web analytics tools used by professionals. While Google Analytics is a robust web analytics platform and a free tool, it’s not the only analytics platform on the market, and there are many other tools that complement and expand what GA can do. And using multiple tools only gives you further levels of insight into your customers and your success rate.
Best Web Analytics tools
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. View session recordings, heat maps and form analytics reports all out of the box.