Best Free And Paid SEO Tools For Your Website

SEO Tools

Each SEO analysis must start with an SEO performance analysis. And for that you need SEO TOOLS. We have to analyze the quality of the website, what is under the hood, your web hosting performance, the relevance and classification of content, the number of incoming links … here is a list of tools to allow you to better assess your performance index SEO.

On the other hand there are a lot of SEO analysis tools that can orient you badly while the essential of a good SEO strategy always remains the same: a website that performs, very good content and links! So be careful not to waste your time on details and focus on your content and indexability.

Some tools are very complex and offer a plethora of features, some are superficial but they can even allow an experienced SEO to highlight some SEO problems.

What are SEO tools and what are they used for?

SEO tools are either web-based or desktop programs that help optimizing your website for search engines. There are various tools for different SEO tasks like keyword research, link building, site audits, and page optimization insights in order to help websites owner to have a better view of the position they have on search engines and how to improve their ranking.

Keyword research tools

Google Keyword Planner

keyword planner

It used to be the best tools to find SEO keywords, it was free with exact monthly searches, now i think you have to have running google ads campaign to access all details.

Bing Keyword Planner

bing wemaster tools

I never used this one but i believe, since it’s coming from Bing, that it’s a powerful tool for anybody looking to rank higher on Bing.

Google Trends

google trends

Really powerful to analyze trends over years on specific Keywords, you can also spot new trending searches that happened recently.

Ahrefs Keyword Explorer

Ahrefs Keyword Explorer

You need a Ahrefs account to have access to. Keywords Explorer runs on the world’s largest third-party database of search queries. Get thousands of keyword ideas with accurate search volume numbers

Semrush Keyword Magic Tool

Semrush Keyword Magic Tool

You will need an Semrush account to have access to. An easy-to-use keyword research tool that provides all the keywords you need to build your most profitable SEO or PPC campaign. Find low-competition keywords since Semrush provide unique metrics based on proprietary and 3rd party data sources.

Keywords Sheeter

Content Topic Ideas, Free to use, Returns results quickl, 100% Google suggest and Perfect for article sub topics.

Answer The Public

Answer The Public

AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.

Keyword Surfer

Keyword Surfer

Keyword Surfer is a 100% free extension that allows you to see search volumes directly in Google search results. Keyword Surfer 2.0 is enriched by new data points like word count and the number of exact keywords for top-ranking pages.


The Reddit Keyword Research Tool

Type the name of a subreddit and pick one from the auto-generated list. Then click “Get Keywords” to extract keywords from that subreddit. Subreddits with lots of comments have more keywords than those with little activity.


Generate Better Blog Topic Ideas

QuestionDB is not your typical keyword tool. It can be be incredibly powerful and valuable for writers and marketers trying to grow a blog, but you need to use it correctly. QuestionDB is a nice Blog Topic Idea Generator.

Also Asked

Discover the questions people are asking

AlsoAsked will take your search term and show you what other questions “people also ask”. We’ll then dig deeper and show you visually how each level of questions is topically grouped with the next.

Scout Wordtracker

Keyword ideas from any webpage at the click of a button.

Download the Scout browser extension and discover the high-performing keywords in your market, in seconds. Scout is a simple extension tool for your Chrome browser that turns the web into a huge keyword generator.

Choose a successful webpage that’s attractive to your target audience and uncover the true keywords of your market with a click of the mouse. Now you know the true language of your audience, you can pick the high-performing keywords to attract targeted, profitable traffic to your site. Analyze the sites that attract your target audience, and get keyword ideas for your own marketing strategy.

KW Finder

Find long tail keywords with low SEO difficulty

Find long tail keywords with low SEO difficulty. Keyword research is no rocket science. Just go for the keywords with low SEO difficulty and high search volume. We have the most accurate SEO difficulty and exact search volumes! Timing is the key! Be ready and create content based on historical search volumes and long-term trends. Identify seasonal keywords and hot topics that will boost the organic traffic of your website.

Keyword Tool

Find Great Keywords Using Google Autocomplete

Keyword Tool Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools. Here are a few reasons why: Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term. Unlike Keyword Planner or other tools, Keyword Tool is extremely reliable as it works 99.99% of the time. You can use Keyword Tool absolutely for free, even without creating an account

Long Tail Pro

Long Tail Keywords

Uncover Long Tail Keywords in Minutes To Rank Your Pages High in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your niche. With Long Tail Pro, all it takes is a single seed keyword to get up to 400 long tail keywords within seconds.

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Link building tools


Ahrefs is an All-in-one SEO toolset

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support : Optimize your website, Analyze your competitors, Study what your customers are searching for, Learn from your industry’s top performing content and Track your ranking progress.


All-in-one Marketing Toolkit for digital marketing professionals

SemRush All-in-one Marketing Toolkit for digital marketing professionals. Complete workflow for any SEO professional: Technical SEO Audit, Semantic core collection, Position tracking, Ideas for gaining more organic traffic, Competitive intelligence, “Not provided” problem solution and Backlinks audit and analytics.

Majestic SEO

SEO Backlink Checker Link Building Toolset Majestic com

Find out who links to your website. Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. Enjoy award-winning data from one of SEO’s most established brands.

Hunter lets you find email addresses in seconds and connect with the people that matter for your business.

Hunter lets you find email addresses in seconds and connect with the people that matter for your business. Interesting when you want to connect with someone to establish partnership. The Domain Search lists all the people working in a company with their name and email address found on the web. With 100+ million email addresses indexed, effective search filters and scoring, it’s Hunter’s most powerful email-finding tool.


A Source for Every Story

HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. You can also use


Find the content that performs best

Find the content that performs best. Collaborate with the influencers who matter. Use Buzzsumo content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. You can use too.


The easiest way to track your link building campaigns

The easiest way to track your link building campaigns. For your clients or your own domains, Know when you lose or gain links, Get insights in competitors’ linkbuilding strategies ,Analyse your link profile with tons of metrics, Quickly identify and disavow bad links and Easily manage all your links and domains in one place.

Check My Links

Check My Links

Check My Links is a link checker that crawls through your webpage and looks for broken links. Check My Links is an extension developed primarily for web designers, developers and content editors. When you’re editing a web page that has lots of links, wouldn’t it be handy to be able to quickly check that all the links on the page are working ok? That’s where Check My Links comes in.


SEO Advisory for Links

Automated SEO Advisory for Links & Redirects. Reduce time needed for link audits and link building. Focus on quality work. Keep a history of all your link and actions. Learn which links to build, to fix, to disavow. All aspects of Google penalty recovery, Negative SEO protection, Competitive Research and Link Building covered.



Spend Less Time And Get More Prospects, Detailed research for time-crunched marketers. Ontolo Discovers Prospects for: LINK BUILDING, SEO, CONTENT SOCIAL, E-COMMERCE, ADVERTISING AND MORE

Technical SEO tools

Google Search Console

Improve your performance on Google Search

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results. See which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search. Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site. Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them. The URL Inspection tool provides detailed crawl, index and serving information about your pages, directly from the Google index.

Schema Markup Generator

Use this structured data generator to create JSON-LD markups

Use this structured data generator to create JSON-LD markups, including all of the required item properties and more. Click on the Google icon to test your markup with the Structured Data Testing Tool and/or the Rich Results Test.

Rich test Results

SERPsim - the most accurate SERP snippet generator and SERP simulator optimization tool

Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images or other non-textual elements.

Bing Webmaster

Want more users for your site?

Leverage your dashboard for the sites you manage. Get a summary view of how well your site is performing and identify what needs emphasis. Understanding what leads people to your site can help you understand what to focus on to increase traffic. Diagnostic and research tools give you information on what people are searching for and what areas to expand on next. Stay on top of messages and alerts for your sites. Subscribe for notifications or use the notifications console to manage your site notifications

Yandex Webmaster

Analyze your site's representation in search engines

Use Yandex Webmaster to track statistics for queries that showed your site in search results. You can see changes in impressions, clicks, CTR for snippets, and other statistics. Use the “Audit pages for mobile compatibility” feature to find out whether your site displays correctly on smartphones and tablets, and check for elements that could cause problems for mobile browsers. Use Yandex Webmaster to check your site for twenty common mistakes, find and solve basic site problems, and review your full diagnostic history. See all information about violations found on your site in one section. Once you’ve removed all violations, let Yandex know by clicking “I’ve fixed everything”. See all the major indexing indicators in one convenient interface. Track the data collection process and easily identify any indexing problems. You can group smaller sections together or create virtual sections that include pages from different sections. For example, a section might include information from all pages with the word “table” in the URL.

Screaming Frog SEO

SEO Spider Tool

The SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently, while allowing you to analyse the results in real-time. It gathers key onsite data to allow SEOs to make informed decisions.


How fast does your website load?

How fast does your website load? Find out with GTmetrix. See how your site performs, reveal why it’s slow and discover optimization opportunities.

Web Page Test

Test a website's performance

Run a free website speed test from multiple locations around the globe using real browsers (IE and Chrome) and at real consumer connection speeds. You can run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking and much more. Your results will provide rich diagnostic information including resource loading waterfall charts, Page Speed optimization checks and suggestions for improvements.

Mobile Friendly Test

Is your web page mobile friendly?

Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores. The web is being accessed more and more on mobile devices. Designing your websites to be mobile friendly ensures that your pages perform well on all devices.

Chrome DevTools

Chrome DevTools

Chrome DevTools is a set of web developer tools built directly into the Google Chrome browser. DevTools can help you edit pages on-the-fly and diagnose problems quickly, which ultimately helps you build better websites, faster.

View Rendered Source

View Rendered Source

A lightweight Chrome Extension that shows you how the browser has constructed (rendered) a page’s original HTML into a functioning DOM, including modifications made by JavaScript. An essential tool for web developers using JavaScript frameworks like Angular, ReactJS and Vue.js, and for SEOs to understand how search engines see your pages, especially considering Google’s dynamic serving workaround. Differences between raw and rendered versions are highlighted line-by-line showing how JavaScript has modified a page at render time.


Crawler & log analysis for all SEO

By browsing your site, crawling bots (such as Googlebot) leave information in your server’s log files. Log analysis with allows to aggregate all this unused data into efficient SEO KPIs. The actions to be implemented to improve your organic traffic are considerable: detect and correct errors (404, 500..), check redirections, monitor speed performance of pages, guide search engines to crawl strategic pages in priority…


Find broken links on web sites

Old school SEO tools still relevant! Xenu’s Link Sleuthchecks Web sites for broken links. Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continously updated list of URLs which you can sort by different criteria. A report can be produced at any time.

SEO Web Page Analyzer

check out your pages for search engine optimisation

This web page analyzer breaks down the structure and content of your web page and assesses the build quality and content quality from an accessibility, usability and search engine point of view.


Instant SEO Checker & SEO Audit Tool.

Instant SEO Checker & SEO Audit Tool. Simple, easy-to-use website analysis tool to track and connect your marketing data. Streamline your marketing efforts and increase your website’s online visibility. Track and analyze your website’s data for SEO, social media, usability and more critical factors in one place.

SEO Workers

Analyze your web pages with our free SEO Analysis Tool

This SEO Analysis Tool is to help you analyze and measure the ranking potential of your web pages. It doesn’t only analyze the Meta Tags of your pages, rather it tries to use the same spider technology as the search engine spiders themselves.

Core Web Vitals

Vitals Tools google

The recently announced Web Vitals initiative provides unified guidance about quality signals that are essential for all sites to deliver a great user experience on the web. We’re happy to announce that all of Google’s popular tools for web developers now support measurement of Core Web Vitals, helping you more easily diagnose and fix user experience issues. This includes LighthousePageSpeed InsightsChrome DevToolsSearch’s measure tool, the Web Vitals Chrome extension and a new (!) Chrome UX Report API.



DeepCrawl is a pioneer in enterprise cloud-based web crawling technologies & solutions. By diagnosing & fixing technical and performance issues, our best in class SEO tool is able to assist in accelerating growth & profitability for our global client base.

Enhance your Search Engine Visibility, Visitor Traffic and Sales Figure
Give you competitors a run for their money through some robust marketing techniques.

Rank tracking tools

Local Search Result Checker

View search results from any location

View search results from any location! Track local rankings, uncover keyword opportunities, benchmark against competitors, and save time with automated reporting.

Mobile Moxie SERPerator

Google Mobile Rank Checker

See mobile search results at whatever location you want, specific down to an address, or by city, state or post code/zip code. Most SEO tools show only desktop rankings, and the best they can do is a post code. We give you more geo-specificity, so that you can see mobile search results as if you were standing in a specific address.

Google SERP & Rank Checker

free SERP checker

WhatsMySerp’s free SERP checker allows you to check the top 100 Google search results for multiple keywords. You can use it to Analyze SERPs and to check your website position. It’s free, and available online – so no download required.

Analytics tools

Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Yandex Metrica

Yandex Metrica

From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. View session recordings, heat maps and form analytics reports all out of the box.

Local SEO tools

Google My Business GMB

Engage with customers on Google for free

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time. Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business. You can share you review link to your existing clients



Improve rankings, drive business, and fast-track your success in local search with Whitespark’s tools and managed citation services. From building citations, to earning reviews, to tracking your rankings, our tools help you show up, win customers, and manage your local search. With Whitespark’s managed citation and local SEO services, we take care of the legwork so that you can take care of all your new customers.

Other SEO tools

Google Data Studio

Google Data Studio

Easily access a wide variety of data. Data Studio’s built-in and partner connectors makes it possible to connect to virtually any kind of data. Turn your data into compelling stories of data visualization art. Quickly build interactive reports and dashboards with Data Studio’s web based reporting tools. Share your reports and dashboards with individuals, teams, or the world. Collaborate in real time. Embed your report on any web page.

Wayback Machine

Wayback Machine

Internet Archive is a non-profit library of millions of free books, movies, software, music, websites, and more. Search the history of over 439 billion web pages on the Internet.

Semrush Sensor

Semrush Sensor

Semrush Sensor check the search results for a fixed set of keywords on a daily basis and measure how much has changed at the end of the day. The exact method is a proprietary formula, but the total value reflects the total search volatility for the day.



Algoroo is a Google algorithm tracking tool developed by DEJAN . Our system monitors carefully selected keywords and looks for fluctuations. Both negative and positive movement is added up to create a single SERP flux metric we call “roo”. High roo value indicates a high volatility in Google’s search results. Low roo value is usually displayed on an ordinary day, unlikely to be affected by any algorithmic changes at Google. Throughout our timeline you may notice a number of detected events which go onto orange or even red. Google doesn’t always disclose internal updates and algorithm changes, but when they do we add it as an annotation on our graph.

Other SERP Weather report are :

Can I Rank

Can I Rank

CanIRank is the first SEO software using AI to give you specific action recommendations rather than just data. For every recommendation, get detailed DIY instructions or delegate to an SEO consultant with just one click.

Seed Keywords

Seed Keywords

What do real people search for? Find valuable keywords, with a little help from your friends. Simply create a search scenario and ask your contacts to type in the keywords they would use to solve it.

Exploding Topics

Exploding Topics

Advanced technology analyzes millions of searches, conversations and mentions across the internet. Algorithm identifies Exploding Topics… before they take off. Exploding Topics curates the best topics from this list. Each week receive the best trending topics that Exploding Topics find.



BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.



Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser.



Links That Drive Traffic & Rankings, Without the Fluff. See who’s talking about the biggest sites online!

Panguin Tool

Panguin Tool

A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates. Technology brought to you by digital marketing agency Barracuda Digital.

Varvy SEO tool

Varvy SEO tool

See how well a page follows the Google guidelines.



Siteliner is a free service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings like Duplicate Content – Duplicate content can lower your site’s search engine rankings, reducing the traffic to your site. Siteliner systematically checks your site for internal duplicate content, highlighting it on each page, intelligently excluding common content such as menus and navigation. An other alternative is :



An insightful audit of your website’s quality for better performances. Dozens of optimization tips. Automatic, easy, effective.

Seo Minion

Seo Minion

FREE SEO TOOL FOR YOUR DAILY SEO TASKS. Alfred to your Bat-man, Jeeves to your Wooster, Woodhouse to your Archer, Kato to your Green Hornet, KITT to your Knight Rider, Mushroom to your Super Mario, Lightsaber to your Jedi Knight … you get the point!

Seo Quake

Seo Quake

A Powerful SEO Toolbox for your Browser. Check any webpage for a huge selection of SEO parameters on the fly, with the free SEOquake browser extension. Conduct on-page SEO audit in a flash, Examine internal and external links, Compare domains and URLs in real time and Export all data into a file.

Rank Math

FREE WordPress plugin for writing SEO-friendly content and ranking higher in search engines

FREE WordPress plugin for writing SEO-friendly content and ranking higher in search engines. We used Yoast Plugin before Rank Math was live.

Moz Pro

Moz Pro

Site audits: We crawl your site on demand, uncover technical SEO issues, and recommend improvements and fixes. Rank tracking: Track performance of hundreds (or thousands) of your traffic-driving keywords across 170+ search engines. Backlink analysis: The Moz link index is second to none. See metrics to any site in seconds, including anchor text and Domain Authority. Keyword research: Discover thousands of keywords to target along with Keyword Difficulty scores, competitor research, and SERP analysis.

Advanced Web Ranking

Advanced Web Ranking

Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. Accessible from any device.


SERPsim - the most accurate SERP snippet generator and SERP simulator optimization tool

With its pixel perfect precision SERPsim is the most accurate SERP snippet generator and SERP simulator you will ever find! Fetch title and meta description from an existing url or create new ones from scratch. Following the very latest Google updates 2020 SERPsim will always keep you within the current pixel length limit and alert you of any important issues.

In Conclusion Of This SEO Tools List

There are a lot of SEO tools available, some are paid others free. Sometimes some free tools will give you all the info you need, sometimes you will have to select paid tools to advance further in SEO. Remember that the main thing is to have a support, website, accessible and efficientContent well worked and well classified. And inbound links that demonstrate your popularity and expertise!

This list was built thanks to our experience, also by reading some articles already written by AhrefsMozHubspotBacklinkoSemrush, Search Engine Journal, etc … but we have also identified 2 very complete resources which are : Annie Cushing’s Must-Have Tools and Best marketing Tools by Saijo George.

Work In ProgressThe list of SEO tools will be updated, please use our contact form to suggest tools. The classification of tools will also be improved.